Training > Writing and illustration
Writing and illustration

Win more business by making sure that each paragraph in your bid writing contributes to a convincing storytelling.

Rated 4.6 out of 5
97,8% of participant
satisfaction
(stat. 2021 toutes formations)

Participants learn to write and illustrate a bid to convince any type of reader, whether an attentive and exhaustive decision-maker or a busy decision-maker facing information overload. 

Your issues
group 135Structuring the form
editWriting strategy
messageChoice of messages
time circleTime management
The course’s teaching objectives
Client-focused writing

Convince decision-makers by getting to grips with client-focused writing 

Easy and optimal reading

Facilitate reading by applying techniques consistent with how the human brain works

Reinforcing messages

Create visual memories by improving the signal-to-noise ratio of your graphs

Standing out

Facilitate the work of the evaluator by using intelligible analysis and quantification techniques 

Strengths of the training course
view from the top of business people in meeting room with copy sTeaching format 

Learn and practice a structured and tool-based method

lecture and training in business office for white collar colleagues. focus on hands of speaker.Expertise of the trainer 

Share in the experience of a Shipley-certified experienced consultant 

people join gearwheels around toy rocket as metaphor for teamwork and launching new projectSharing a common culture

Apply a common methodology to the teams and accelerate capacity building.

successful happy group of people learning software engineering and business during presentationUniversal principles

Learn writing techniques and rules that apply to all written communication

profile
Target audience
  • BU/BL Managers
  • Programme Managers 
  • Capture Managers 
  • Proposal Managers 
  • Campaign Managers 
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Prerequisites

None

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Materials and teaching aids
  • Shipley training materials

  • Shipley Capture Guide (optional)

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You leave with

A methodology and tools that improve your probability of winning future requests for tender

“Reprehenderit esse labore id veniam ut veniam non ex adipisicing amet ullamco dolor proident. Exercitation velit ea incididunt sit qui do ipsum fugiat laboris minim.”

Irma Watson
UX Designer
Your tailor-made training.

We can tailor our training to your specific case or strategy.

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Laëtitia MENEGHINI
lmeneghini@shipleyfrance.com
+33 (0)6 19 23 96 02
Also check out our other
training courses

Our training course on the “bid capture plan”

Discover the topics covered in the bid capture plan course

During this course, you’ll work with Shipley’s certified tender consultant on how to seize a business opportunity. You’ll have 2 days to familiarise yourself with a tried-and-test capture process. Once you have mastered it, you will significantly improve your likelihood of winning projects over before a request has even been published and will learn how to find request for proposals. You move from a passive state of monitoring requests for tender to a proactive state where you influence future publications of requests for tender, keeping one step ahead of your competitors.

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