Win more business by making sure that each paragraph in your bid writing contributes to a convincing storytelling.
Participants learn to write and illustrate a bid to convince any type of reader, whether an attentive and exhaustive decision-maker or a busy decision-maker facing information overload.
Convince decision-makers by getting to grips with client-focused writing
Facilitate reading by applying techniques consistent with how the human brain works
Create visual memories by improving the signal-to-noise ratio of your graphs
Facilitate the work of the evaluator by using intelligible analysis and quantification techniques
Learn and practice a structured and tool-based method
Share in the experience of a Shipley-certified experienced consultant
Apply a common methodology to the teams and accelerate capacity building.
Learn writing techniques and rules that apply to all written communication
Business development and capture managers
Shipley training materials
Shipley proposal guide (optional)
A writing methodology and tools to convince and win high-stakes business.
We can tailor our training to your specific case or strategy.
Perhaps you don’t know how to write an executive summary? Are you looking for a reliable method to make your executive summary impactful? You need Winning Executive Summaries, our tender training course dedicated to writing an executive summary. This course teaches you how to transform your executive summary into a real project matrix which is sure to win over the client. After the Winning Executive Summary course, you will know how to align your solution with the client’s vision.