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Win more business by making sure that each paragraph in your bid writing contributes to a convincing storytelling.
Participants learn to write and illustrate a bid to convince any type of reader, whether an attentive and exhaustive decision-maker or a busy decision-maker facing information overload.
Structuring the form
Writing strategy
Choice of messages
Time managementConvince decision-makers by getting to grips with client-focused writing
Facilitate reading by applying techniques consistent with how the human brain works
Create visual memories by improving the signal-to-noise ratio of your graphs
Facilitate the work of the evaluator by using intelligible analysis and quantification techniques
Teaching format Learn and practice a structured and tool-based method
Expertise of the trainer Share in the experience of a Shipley-certified experienced consultant
Sharing a common cultureApply a common methodology to the teams and accelerate capacity building.
Universal principles Learn writing techniques and rules that apply to all written communication
Experts/Writers
Managers/Coordinators
Business development and capture managers
None
Shipley training materials
Shipley proposal guide (optional)
A writing methodology and tools to convince and win high-stakes business.
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We can tailor our training to your specific case or strategy.
Perhaps you don’t know how to write an executive summary? Are you looking for a reliable method to make your executive summary impactful? You need Winning Executive Summaries, our tender training course dedicated to writing an executive summary. This course teaches you how to transform your executive summary into a real project matrix which is sure to win over the client. After the Winning Executive Summary course, you will know how to align your solution with the client’s vision.
This tender executive summary training course will help you meet the ambitious objective of writing a client-oriented and winning executive summary. During this course (1 or 2 days depending on your needs), you will learn to identify and understand the different stakeholders in order to define winning messages. You will then learn about our methodology for writing a winning bid executive summary, which is a method that you will immediately apply to the commercial offer of your choice in order to reinforce your know-how.
We adapt our training courses according to your needs and your business profiles. We train bid managers, key account managers, capture leaders, proposal managers and even marketing and sales managers to succeed in their executive summary in response to a request for tender. In any case, remote learning is possible and we ensure that you have a dedicated trainer for your teams who provides personalised follow-up. Our Executive Summary trainers are all Shipley-certified consultants. For more information, contact our training manager.
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