Training > Writing and illustration
Writing and illustration

Win more business by making sure that each paragraph in your bid writing contributes to a convincing storytelling.

97,8% of participant
(stat. 2021 toutes formations)

Participants learn to write and illustrate a bid to convince any type of reader, whether an attentive and exhaustive decision-maker or a busy decision-maker facing information overload. 

Your issues
group 135Structuring the form
editWriting strategy
messageChoice of messages
time circleTime management
The course’s teaching objectives
Client-focused writing

Convince decision-makers by getting to grips with client-focused writing 

Easy and optimal reading

Facilitate reading by applying techniques consistent with how the human brain works

Reinforcing messages

Create visual memories by improving the signal-to-noise ratio of your graphs

Standing out

Facilitate the work of the evaluator by using intelligible analysis and quantification techniques 

Strengths of the training course
view from the top of business people in meeting room with copy sTeaching format 

Learn and practice a structured and tool-based method

lecture and training in business office for white collar colleagues. focus on hands of speaker.Expertise of the trainer 

Share in the experience of a Shipley-certified experienced consultant 

people join gearwheels around toy rocket as metaphor for teamwork and launching new projectSharing a common culture

Apply a common methodology to the teams and accelerate capacity building.

successful happy group of people learning software engineering and business during presentationUniversal principles

Learn writing techniques and rules that apply to all written communication

Target audience
  • Experts/Writers

  • Managers/Coordinators

  • Business development and capture managers



Materials and teaching aids
  • Shipley training materials 

  • Shipley proposal guide (optional)

You leave with

A writing methodology and tools to convince and win high-stakes business. 

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Irma Watson
UX Designer
Your tailor-made training.

We can tailor our training to your specific case or strategy.

+33 (0)6 19 23 96 02
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Our course on “learning to write a tender executive summary”

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Perhaps you don’t know how to write an executive summary? Are you looking for a reliable method to make your executive summary impactful? You need Winning Executive Summaries, our tender training course dedicated to writing an executive summary. This course teaches you how to transform your executive summary into a real project matrix which is sure to win over the client. After the Winning Executive Summary course, you will know how to align your solution with the client’s vision.

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