Training > Writing and illustration
Writing and illustration

Win more business by making sure that each paragraph in your bid writing contributes to a convincing storytelling.

Rated 4.6 out of 5
97,8% of participant
satisfaction
(stat. 2021 toutes formations)

Participants learn to write and illustrate a bid to convince any type of reader, whether an attentive and exhaustive decision-maker or a busy decision-maker facing information overload. 

Your issues
group 135Structuring the form
editWriting strategy
messageChoice of messages
time circleTime management
The course’s teaching objectives
Client-focused writing

Convince decision-makers by getting to grips with client-focused writing 

Easy and optimal reading

Facilitate reading by applying techniques consistent with how the human brain works

Reinforcing messages

Create visual memories by improving the signal-to-noise ratio of your graphs

Standing out

Facilitate the work of the evaluator by using intelligible analysis and quantification techniques 

Strengths of the training course
view from the top of business people in meeting room with copy sTeaching format 

Learn and practice a structured and tool-based method

lecture and training in business office for white collar colleagues. focus on hands of speaker.Expertise of the trainer 

Share in the experience of a Shipley-certified experienced consultant 

people join gearwheels around toy rocket as metaphor for teamwork and launching new projectSharing a common culture

Apply a common methodology to the teams and accelerate capacity building.

successful happy group of people learning software engineering and business during presentationUniversal principles

Learn writing techniques and rules that apply to all written communication

profile
Target audience
  • Key accounts managers

  • Tender managers

  • Opportunity managers

  • Project portfolio managers

  • Tender response teams

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Prerequisites

None

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Materials and teaching aids
  • Shipley training materials 

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You leave with

A methodology and tools to give a winning tender presentation. 

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Irma Watson
UX Designer
Your tailor-made training.

We can tailor our training to your specific case or strategy.

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Laëtitia MENEGHINI
lmeneghini@shipleyfrance.com
+33 (0)6 19 23 96 02
Also check out our other
training courses

Our course on “the tender presentation and short list”

Responding to a request for tender is a complex task. Knowing how to submit a bid is the first challenge. The second challenge after this is to give an oral presentation of a response to tender to place you on the tender bidder short list. Shipley’s tender writing training course on “the tender presentation and short list” is a course designed to make you effective and successful in your tendering presentations. 

Are you about to respond to a request for tender or want to train your teams for a future tender presentation? Wait no more – ask a Shipley expert and tender consultant to support you in your presentation.

Course content

One of the advantages of this course is its educational format which engages your teams and helps contextualise the tools shared by our Shipley coach. Training time is split evenly between theory, method and practice. You will therefore have the opportunity to work on an example tender presentation for the invitation to tender response example of your choice. 

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