Prove, raise awareness, reassure and open opportunities.
During this training course, participants adopt “one-to-many” communication tools, adapting them for a capture campaign, or a “one-to-one” request for tender.
Capitalise on existing marketing campaigns
Map campaign input methods (meetings, presentations, white papers, etc.)
Define the mandate and coordinate with communication and marketing teams
Learn and practice a structured and tool-based method
Share in the experience of a Shipley-certified experienced consultant
Apply a common methodology to the teams and accelerate capacity building.
Client-facing business sector teams
Shipley training materials
A methodology and tools to effectively understand and influence the client.
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We can tailor our training to your specific case or strategy.
If you are reading this, you have probably asked yourself “what is communicating with influence?” – and are looking for a convincing answer that will help you in your tender responses. Communicating with influence refers to all practices that aim to influence someone in favour of your proposal, offer, product or service. When considering how to respond to a request for proposal, this applies to marketing campaign strategies and the mobilisation of marketing & communication teams. The training course we have developed provides you support on how to communicate with influence and presents communication tools that will help you set up your campaign.