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Prove, raise awareness, reassure and open opportunities.
During this training course, participants adopt “one-to-many” communication tools, adapting them for a capture campaign, or a “one-to-one” request for tender.
Growth
Fostering
BuildingCapitalise on existing marketing campaigns
Map campaign input methods (meetings, presentations, white papers, etc.)
Define the mandate and coordinate with communication and marketing teams
Teaching format Learn and practice a structured and tool-based method
Expertise of the trainer Share in the experience of a Shipley-certified experienced consultant
Sharing a common cultureApply a common methodology to the teams and accelerate capacity building.
Sales teams
Client-facing business sector teams
Marketing teams
None
Shipley training materials
A methodology and tools to effectively understand and influence the client.
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We can tailor our training to your specific case or strategy.
If you are reading this, you have probably asked yourself “what is communicating with influence?” – and are looking for a convincing answer that will help you in your tender responses. Communicating with influence refers to all practices that aim to influence someone in favour of your proposal, offer, product or service. When considering how to respond to a request for proposal, this applies to marketing campaign strategies and the mobilisation of marketing & communication teams. The training course we have developed provides you support on how to communicate with influence and presents communication tools that will help you set up your campaign.
Throughout the communicating with influence course, Shipley’s certified invitation to tender evaluation consultant and trainer will give you the resources you need to capitalise on your existing marketing campaigns and map out how to flesh them out. For example, we have a specific module to help you choose the right publication formats and channels. You will also learn how to define the mandate with the communication and marketing teams.
This course is aimed at an audience working daily in sales, marketing or any customer-facing role. There are no prerequisites to take part in this communicating with influence course. After the communicating with influence for requests for tender course, you and your teams will leave with a methodology and tools to understand and influence clients effectively. The techniques discussed can be applied to improve your responses to private and public requests for tender.
Like all our other courses, the format of this course can be fully adapted in line with your needs and your profession. For a customised Shipley course, stop wasting time typing “bid writing course”, “bid writing examples” or “tender consultants” in your search engine and contact us!
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